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Our Story

Our Story

Two islands, one yard

In Jamaican patois, a yaadie is someone from yard — someone from home. Vineyaadie is what happens when home stretches across two islands: the warmth, color, and easy confidence of Jamaica, carried to the ferry docks, porches, and beach mornings of Martha’s Vineyard.

Models wearing the yellow Sunset Circle Logo T-Shirt
Models wearing the green Vineyaadie Wordmark T-Shirt
Models wearing the black Martha's Vineyard Map T-Shirt

01 · The roots

Jamaica gives us the pulse

Green, gold, and black; music on the breeze; and the belief that a good day starts with sun and ends with family.

02 · The crossing

Generations made the trip

Caribbean families have made the Vineyard their summer home for generations. Every tee carries that journey — island to island.

03 · The yard

The Vineyard gives us the ease

Ferry days, Oak Bluffs mornings, lighthouse walks. Slower hours, softer light, and room to be exactly who you are.

The promise

“Wherever you land,
you’re still a yaadie.”

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